Connecting the Healthcare Industry: keynote presentation given by Avella Specialty Pharmacy at AMCP Specialty Pharmacy Conference, March 2014.
An important part of the services we provide to our patients is assistance with their medication reimbursement support needs. Learn more about how Avella works with payors: http://www.avella.com/payors
2. ―A lot of people in our industry haven't had very
diverse experiences. So they don't have
enough dots to connect, and they end up with
very linear solutions without a broad
perspective on the problem. The broader
one's understanding of the human
experience, the better design we will have.‖
- Steve Jobs
3. Current Forces in Healthcare
―Minute clinics‖ Primary care office Specialist office
Hospital Outpatient Home health
Hospice Retail pharmacy Specialty pharmacy
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Explosive Growth in Healthcare Data
The healthcare industry is experiencing explosive
growth in data: from 500 petabytes in 2013 to
25,000 petabytes by 2020.
= 500 Petabytes
2013 2020
Source: http://hin.com/blog/2013/12/24/infographic-storing-healthcare-data/
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Physicians are Going Mobile
66% of doctors use a tablet for
medical purposes
More than 50% of doctors
using a mobile device report
that they aid in decision-making
40% report decreases in
administration time due to
mobile device usage
Doctors are 250% more
likely to own a tablet
than other consumers Source: http://www.totalassist.com/infographic-healthcare-mobility-doctors-250-likely-tablet/
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Silo Innovation May not Work
#1 Innovation: Checklists
Hospitals will require health care
providers to follow strict protocols for
procedures that benefit from
routinization—from preparing a patient for
surgery to inserting a central line.
―Ten Innovations That Will Transform Medicine‖
“Researchers found no significant drop in complication or mortality rates
in the three months after the adoption of checklists.”
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What Watson is Doing Now
9. By 2016, 8 out of the top 10 branded
pharmaceuticals in the U.S. will be
specialty medications.
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=+
Cashless & Convenient:
You don't need cash when you ride with Uber.
Once you arrive at your destination, your fare is
automatically charged to your credit card on file
– no need to tip. We‘ll also e-mail you a receipt.
One Tap to Ride:
Uber uses your phone's GPS to detect your
location and connects you with the nearest
available driver. Get picked up anywhere —
even if you don't know the exact address.
11. Patient Access and
Empowerment
• Physicians, nurses, medical assistants,
practice managers and other staff that
influence what specialty pharmacy is
used by the patient.
What Specialty Stakeholders Want
Predictable Costs
• Value based health care
• Bending the cost curve
Documented Quality
• Best Practices Clinical & Formulary
Management
• Patient & Provider Network Satisfaction
• Documented Comparative Outcomes
Integrated Care
• Pharmacy & Medical Benefit
• Administrative efficiencies
• Web based technology interfaces with
protected PHI
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Specialty Pharmacy: Linking the Silos
Specialty Pharmacy Healthcare Silos
• Which patients have experienced (1)
ER visit / hospitalization or (2) new
medical condition?
• Which patients need refills?
• QOL Issues/Opportunities
• Correlate outcomes differences to
prescriber, patient therapy, outcomes
Safety & OutcomesCompliance & Benefits
• What Step Therapy, PA & CPBs
• How often is patient missing
doses? Why?
• Has patient discontinued
therapy? Why?
• Has patient been referred to MD
or manufacturer patient support?
• What disposition?
Patient Data
• Lab Values
• Patient-specific Data
• Skills of Daily Living and
Physical Info
• Compliance Rate
• Discontinuation & Reasons Why
• Drug-Specific Outcomes at
Targeted Levels
Physician Payor Pharma
RESULTS:
• Communication
• Safety
• Adherence
• Improved
Outcomes
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Integrated Care
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Conflicting Trends
New Approach Needed:
‗Specialty‘ Specialty Pharmacy to focus on high-cost, low-population needs
Reining-in the high
cost of healthcare
Industry consolidation
leveraging volume throughput
Higher-cost specialty
drugs for smaller
populations of patients
Precision therapy with highly refined
patient populations
Economic Clinical
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Specialty Pharmacy: POS & Medical
Benefits, Processing World Collide
Considerations
Two billing
methodologies
converge
Specialty Drug Spend
2014 and beyond
Specialty Pharmacy
Medication Fulfillment
Point of Service
Drug Claims Processing
Drug Benefit
NCPDP/PBM
One system, non siloes
claims data
Strong Integration
Billing requirement
differences,
NCPDP/Universal Claim vs.
Procedural Coding,
HC15010, EDI vs. snail mail
or 837
Traditional
Medical Claims Processing
Medical Benefit
UB/1500 -837(p)or(i)/Payors
Reimbursement
―Rules of Engagement‖
Managed Care/Payor
Contracting
28. Bi-Directional Text Messaging Program
• Text messaging program
• Daily reminders to take
medication
• Reminders for lab work
• Educational tips, e.g. blood
pressure monitoring
• Motivational messaging
• Patient surveys
• Gather lab values
• Pharmacist intervention for any
indication of non-compliance
• Clinician notified
• Weekly emails to clinical staff
• Refill Reminders
29. Bi-Directional Text Messaging Program
Increase in Refill Rates After Adoption
69.4%
89.4%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Pre-adoption
rate
29%
Growth in refill rate
after adoption of text
messaging program
Post-adoption
rate
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Patient Education & Adherence
Personalized education appended
to patient‘s personal health record
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Patient Empowerment
Leading provider of oncology patient
portals provides personal health record
for connected patient participation
68% visit
greater than 4+ times
per month
50% of invited
patients join portal
32. Our pilot program demonstrated a 50% increase in
medication adherence at month 4 of therapy for Tasigna®
patients using GlowCap (vs. control group).
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Patient Adherence Comparison
Avella GlowCap Users vs. Non-Users
• Early data show Avella
patients with GlowCap had
better adherence in their
first 4 months of therapy.
• The gap between the
groups seems to grow
overtime, especially for
Tasigna patients.
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Study Results
The intervention group showed a 12.6%
improvement in adherence rate (MPR)
over the course of the study.
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Study Results
Intervention group was 78% more likely
not to be hospitalized: Saving $27,852
per month in healthcare costs.
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Program Validation: Open-Ended Questions
Drug Response Type Response Count
Xeloda YES 56
Xeloda NO 60
Side Effects — Was the patient aware of [Xeloda] side effects?
Drug Response Type Response Count
Xeloda YES 76
Xeloda NO 40
Monitoring Parameters — Did your doctor tell you about the importance of [Xeloda] lab work?
Drug Response Type Response Count
Xeloda YES 64
Xeloda NO 52
Indications — Does the patient know what the [Xeloda] indication is?
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Program Validation: Counsel opt-out
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Prior Authorization Edit for Telaprevir
(Formulary Management)
Goals:
• Clinical evaluation of each fill
– RGT
• Prevent wastage
– 4th fills denied
Avella Intervention
Clinical Pharmacist
Review
325 internal PA’s submitted
6 claims denied due to
inappropriate request
• 4 requested for 4th fill
• 2 requested for patients with VL
>1,000u/ml at week 4
Total Savings of $158,772.90
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Plan A
50%Plan B
47%
Cost Savings
3%
Votrient for 60 Patients Over 30 Days
Monthly cost of Votrient:
$9,240* per patient
• Plan A: Total cost for 30 day
supply
• Plan B: Total cost for 15 day
increments in 30 days
• Anticipated 10% attrition within
30 days
• $27,720 potential savings in one
month for one drug if utilizing
Plan B
• 5% savings per month utilizing
Plan B
* Based on current AWP
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In Summary
• Explosive growth in SRx pipeline
and costs create a demand for
industry collaboration.
• Communication, collaboration and
technology drive
adherence, improve
outcomes, and reduce healthcare
costs.
• Specialty pharmacies are uniquely
positioned to serve as the
―healthcare industry connecter‖
• Watershed moments in SRx
continue –
Sovaldi, Imbruvica…more to
come
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Stay Connected
Rebecca M. Shanahan, Esq.
CEO of Avella
linkedin.com/pub/rebecca-shanahan/7/100/262
rebecca.shanahan@avella.com
Editor's Notes
OPPORTUNITY TO KICK OFF AMCP SPECIALTY CONFERENCE – GREAT 2 DAYS OF PRESENTERS HIGHLIGHTING SRX AS ONE OF THE GREAT CONNECTORS OF HEALTHCARETHINKING ABOUT OTHER EXAMPLES OF USING CONNECTIONS TO IMPACT THE HUMAN EXPERIENCE– THE IPOD – YOUR MUSIC EVERYWHERE, IN ANY VENUE, FOR ANY OCCASION TO MEET YOUR UNIQUE NEEDSSTEVE JOBS GENIUS WAS USING DIVERSE EXPERIENCES TO POINT TO NON-LINEAR SOLUTIONSCOMPANIES THAT THRIVE WILL INCORPORATE BROAD VISION & FOCUS ON HUMAN EXPERIENCESWHAT DRIVES MY PERSPECTIVES? LONGEVITY = DIVERSITYCOMMUNITY & ACADEMIC TEACHING HEALTHCARE SYSTEMSTAX EXEMPT, PUBLICLY TRADED & PRIVATE EQUITY BACKED COMPANIESPHYSICIAN NETWORKSSPECIALTY & RETAIL PHARMACYDRUG WHOLESALE, DISTRIBUTION, GPO & 3PLPBMSSPEECH AS THE QUINTESSENTIAL CONNECTOR EXPERIENCECardinal – Meghan Fitzgerald, Bruce Feinberg, Jeff Hawes; AIM – Mike Backus; Navigating Cancer – Gena Cook; Frameworks MI – Danielle Lydon; PRM – Gene Eavy
GROUPS WITH UNIQUE & IMPORTANT ROLES BUT WITH LIMITED ‘CONNECTION’PLANS & PBMS CONNECT NETWORKS OF PROVIDERS, MORE & MORE LOOKING FOR DECISION TREE SUPPORT FOR BEST PRACTICESPHARMACEUTICAL COMPANIES CONNECT DRUG WITH PATIENTS THROUGH PATIENT ASSISTANCE PROGRAMS & SERVICES
DATA CONTINUES TO GROW EXPONENTIALLY BUT WITHOUT CONNECTIVITY, GAPS IN MEANINGFUL, ACTIONABLE INSIGHTSUNIVERSITY OF CHICAGO FACULTY PRACTICE PLAN – LOTS OF DATA BUT NO INFORMATION
Providers and patients are actively adopting new technology. The “connectors” will need to leverage data and technology solutions to create real-time, mobile solutions. AVELLA prescribers on average 75% still use faxmore than 50% of the Michigan Med Oncs use paper not EMRCPT CodingBilling & Collections “Cheat Sheets”Access to Hospital and other Provider Healthcare RecordsProcessing Patients within Healthcare Silo’s
Watson (by IBM as a predecessor to DeepBlue) – famous for winning Jeopardy! in years past. Even beating Ken Jennings.
NOW, this is what Watson is being used for…..
The explosive growth makes it even more challenging to have the sort of broad vision necessary to connect the industry.53 of the current FDA phase 3 drugs are specialty.
UBER IS ANOTHER TAKE ON REVOLUTIONIZING A SIMPLE HUMAN EXPERIENCE BY CREATING NOVEL CONNECTIONS BETWEEN USERS AND SERVICE PROVIDERS. CUSTOMER EXPERIENCE IMPROVED DRAMATICALLY AND AN INDUSTRY WAS TRANSFORMED.
Can thesilo’d industry of healthcare become “connected”? We believe specialty pharmacies are uniquely positioned with the touchpoints, knowledge and data to “connect” the industry.
PHYSICIAN EXAMPLE OF DOSE TITRATION WITH ORAL IN REAL WORLD VERSUS CLINICAL TRIALSPAYOR EXAMPLE OF BENEFITS DESIGN PAIRED TO CPBS COMPARED TO EXPECTED COSTSPHARMA – CLINICAL TRIAL VERSUS REAL WORLD; HEAD TO HEAD WITH COMPETITORS
CHRONIC DISEASES – THROUGH CLINICAL INNOVATION & SUCCESSFUL PATIENT MANAGEMENT HIV, MS and RheumatologyHIGH COST/LOW POPULATION OF PATIENTS IDENTIFIED MOLECULARLY 1) Rapidly expanding Arsenal of very costly, highly precision tools2) Increasing in scope, with the increasing understanding of the biology of cancer – the more NEW APPROACHES WILL REQUIRE SOME HIGHLY SPECIALIZED SPECIALTY PHARMACIES THAT HAVE CLINICAL COMPETENCIES THAT CAN INTEGRATE TO OTHER PROVIDERS; ALSO ACO’S AND HOSPITAL SYSTEMS ARE SEEKING THIS COMPETENCYCLOSED LOOP, REAL TIME, INFORMATION SHARING
It took 50 years to introduce 27 oral compounds; yet the same number (27) was approved in the last 9 years
Radiology Benefit Management effectiveness is greatly overstated. Act as a sentinel effect, not really compelling as a savings model.
One repository for all things specialty, making data user defined and easily obtainable!Gain insight into a number of variables, in Data Virtualization Cubs – Volumes, Outcomes, Contract Compliance – replacing silos of data making the business of pharmacy repeatable, predictable, for better outcomes
WIZMO?REIMBURSEMENT INFORMATIONCOMPLIANCE BY MD, PATIENT, PAYOR, PHARMAPERFORMANCE SCORECARDS RELEVANT TO ALL PROVIDERS
PATIENT CONVENIENCEEFFICIENCY & PRODUCTIVITY
nearly 1000 providers contracted, about 750 live, rest in integration/training 500,000 patients in database, 90,000 regularly using (still need providers to get email address for a large majority to invite them)
Benefits for physicians:Helps them meet at the patient centered care initiatives of health care reform (HITECH Meaningful Use, patient centered medical home, payor initiatives around patient satisfaction, ACO initiatives, 2015 Commission on Cancer standards)
Glowcaps data points--adherence
Avella participated in an NIH-funded adherence study in collaboration with the University of Arizona, published in the American Journal of TransplantationAdherence is a prime example of how Specialty Pharmacies can serve as a connector and impact outcomes.
Multiple tools used (based on the patient needs). Not a “one-size fits all”.